At our Monday, August 20 meeting, Dr. Nese Nasif, PhD, assistant professor in UWL's Department of Marketing, will talk about political communication - from the "framing" successes of Republican consultant Frank Luntz in the 90s to the current "fake news" phenomena. Dr. Nasif will also talk about neurological findings that show why some ways of communicating are definitely more effective than others. We hope this will be part one of a two part program. Dr. Nasif will tell us WHY communicating effectively is important. In September's part two program (not yet confirmed), we hope to learn HOW to communicate effectively.

From her UWL profile: "Nese Nasif joined the College of Business Administration in Fall of 2016. Dr. Nasif’s research areas are in the broad areas of consumer behavior, globalization, and neuroscience. Prior to her career in higher education, she worked as an analyst in the antitrust and competition policy practice group of an economics consulting firm as well as a high school mathematics and economics teacher. She holds a BA from University of Chicago (Economics), a MA from University of Michigan (Education), and a PhD from University of Texas – Rio Grande Valley (Marketing)."